One of the pleasing aspects I've discovered since setting up Diplomatist Books is dealing with return customers. It's gratifying to know that, having spent money with us, people are satisfied enough to come back!
I've therefore been giving some thought to how to reward such customers and how to entice more. I've come up with two possible voucher schemes.
- Payment in advance - (say) £50.00 for Premium Membership which gives you a spending power of £65.00 (which lasts for a year). This could be set at different rates - Bronze, Silver and Gold.
- A postage scheme - a payment of (say) £25.00 entitles a UK customer to free postage for a year.
By pure co-incidence both schemes, if successful, would result an injection of capital to invest in more stock and other enlargement...
What do you think? Have you any other suggestions? Do let me know by taking part in the poll (completely free of any commitment to take part in any scheme!).
What do you think? Have you any other suggestions? Do let me know by taking part in the poll (completely free of any commitment to take part in any scheme!).